ART DIRECTION / BRANDING / WEB DESIGN
VISUAL IDENTITY + CREATIVE BRAND STRATEGY
In partnership with Suzanne Randolph
of Suzanne Randolph Fine Arts and various city-based partners, visual
brand identity, digital design, and
creative strategy were developed for
a new venture called ALIX.
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ALIX provides comprehensive city guides highlighting the best in culture, services, and fine-dining.
ALIX is an international membership of women who travel for business and leisure.
ALIX hosts curated events and connects members with local concierge services.
UNDERSTANDING ALIX'S GOALS
ALIX is a private women's members' club with partners across the world providing luxury travel services and exclusive one-of-a kind events. As a growing start-up, ALIX needed to
set itself apart in the competitive market of luxury travel and exclusive membership services. The design needed to aid the goals of the growing business.
CONNECTING MEMBER & CITY
ALIX members access their services and benefits through the ALIX website and mobile app. The website is easy to navigate and
lets members explore cities and reserve services by neighborhood
or general request.