ALIX

ART DIRECTION / BRANDING / WEB DESIGN

07- A

VISUAL IDENTITY + CREATIVE BRAND STRATEGY

 

In partnership with Suzanne Randolph

of Suzanne Randolph Fine Arts and various city-based partners, visual

brand identity, digital design, and 

creative strategy were developed for

a new venture called ALIX

scroll to discover

EXPLORE

 

ALIX provides comprehensive city guides highlighting the best in culture, services, and fine-dining.

CONNECT

 

ALIX is an international membership of women who travel for business and leisure.  

REFRESH

 

ALIX hosts curated events and connects members with local concierge services.

07- B

UNDERSTANDING ALIX'S GOALS

 

ALIX is a private women's members' club with partners across the world providing luxury travel services and exclusive one-of-a kind events. As a growing start-up, ALIX needed to

set itself apart in the competitive market of luxury travel and exclusive membership services. The design needed to aid the goals of the growing business.

07- C

CONNECTING MEMBER & CITY

 

ALIX members access their services and benefits through the ALIX website and mobile app. The website is easy to navigate and

lets members explore cities and reserve services by neighborhood

or general request.

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Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020