DIGITAL / SOCIAL MEDIA MARKETING
In partnership with Bobbi Brown and Advantage Marketing Partners, visuals for a new marketing campaign were developed. The campaign focused on social media outreach and partnerships with brands & influencers in the beauty industry.
Bobbi Brown’s lifelong philosophy has always been that beauty, and confidence, starts with what you put inside your body. The launch of her lifestyle-inspired wellness line, EVOLUTION_18 by Bobbi Brown, is a natural extension of "Beauty From the Inside Out" and a testament to her commitment to living a holistic lifestyle.
In her continued effort to empower women, Bobbi is mainstreaming beauty ingestibles, making them accessible to all. After spending 25+ years talking to women about their health and wellness challenges, and now as a certified health coach with the Institute for Integrative Nutrition, Bobbi knows what we need to look and feel our best.
EVOLUTION_18 is a collection of highly effective, simple formulas that are designed to target a wide range of beauty concerns. Formulated with clean, high-quality ingredients, these supplements have everything women need for a beauty boost from within. EVOLUTION_18 helps women achieve gorgeous skin, strong nails, and shinier hair. Bobbi Brown lays the foundation for beauty from within using these products and the accompanying lifestyle guide.
Posts on social media especially Instagram are an effective method of promoting and increasing the reach of the EVOLUTION_18. These posts connect women who are familiar with Bobbi Brown products with the next stage of Bobbi Brown's beauty program. EVOLUTION_18 partners with influencers to promote the newest line of products.