Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020

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TORY BURCH

ENVIRONMENTAL DESIGN

09- A

SWIMWEAR TRADESHOW BOOTH

 

In partnership with Visual Marketing Partners and Tory Burch, a temporary environment was created to showcase the latest line of swimwear and swim accessories at Miami Swim Week at the Miami Beach Convention Center. The trade-show booth kept in-mind the brand standard of the Tory Burch while creating a new look-and-feel appropriate for the season and the venue.

BRAND

 

The environment of the trade-show booth fit the defined visual

language of the Tory Burch.

SEASON

 

The trade-show booth's look-and-feel supported the swimwear

design of the current season.

PLACE

 

The design of the trade-show booth understands the needs and requirements of the venue.

09- B

DETERMINING THE LOOK

 

Mood boards were created to

define the look-and-feel of the aesthetic that would be translated into the trade-show environment.

THE SPIRIT

DISTINCTIVE STYLE    |    CULTURED COMFORT    |    RELAXED ENTHUSIASM

THE WOMAN

EFFORTLESS GLAMOUR   |   INTELLECTUALLY INDEPENDENT   |  IMPECCABLY DISHEVELED

THE PLACE

OLD-WORLD CHARM   |   ARTISANAL QUALITY   |  PEACEFUL ALLURE

09 - C

CREATING AN ENVIRONMENT

 

The final design direction incorporated materials used in 

Tory Burch's stores and materials seen in look-books / editorials of the current and past collections. The walls of the booth were built in panels. One side of the booth was brought inward two feet to make room for a hidden lockbox.

FLOORPLAN

RENDERING

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