ART DIRECTION / DIGITAL / SOCIAL
As a freelance Associate Design Director with M•A•C Cosmetics,
visuals for a new global digital marketing campaign were developed. The campaign focused on introducing a new and innovative feature of the M•A•C Cosmetics mobile website.
M·A·C has established itself as the ultimate colour authority by basing their approach to makeup on artistry and chic utility. M·A·C continues to celebrate diversity and individuality by promoting a mantra and ethos of
"All Ages, All Races, All Genders". Their foundation - America's #1 pressed powder foundation brand - comes in a wide range of colours
for every shade of skin.
Connecting customers with the perfect shade of foundation has never been easier - anytime, anywhere - through Virtual Try-On via the M·A·C mobile website.
Users can instantly swipe through 200+ shades with three easy steps including the use of their live
front-facing camera on their mobile smart phone. This feature matches the user with the shade and line of foundation best suited for them.
SPIRIT OF M•A•C
StudioFix is a collection of highly effective professional foundation that
is designed to perfectly match a wide range of skin tones. Formulated to photograph well, these products
lean on the integrity of it product
line. Through the company's ability
to blend street savvy with glamorous style and panache, M·A·C honours individuality and self-expression above all else helping its fans / users showcase the best in version of themselves.
The M•A•C website promotes and introduces Virtual Try-On to its customers / fans in various locations throughout the user-experience. Virtual Try-On is advertised in tandem with foundations and showcased on separate landing pages. On mobile, the user is directly connected to the
Virtual Try-On feature.
Posts on social media - especially Instagram - were used to introduce and promote M•A•C Virtual Try-On. These posts connect customers / fans who are familiar with M•A•C products with an innovative next step in their digital shopping experience. Sponsored posts were used to directly target those most suited for Foundation Virtual Try-On.