FOUNDATION AR

ART DIRECTION / DIGITAL / SOCIAL

01- A

DIGITAL INNOVATION

 

As a freelance Associate Design Director with MAC Cosmetics,

visuals for a new global digital marketing campaign were developed. The campaign focused on introducing a new and innovative feature of the MAC Cosmetics mobile website.

MAC FOUNDATION


M·A·C has established itself as the ultimate colour authority by basing their approach to makeup on artistry and chic utilityM·A·C continues to celebrate diversity and individuality by promoting a mantra and ethos of 

"All Ages, All Races, All Genders". Their foundation - America's #1 pressed powder foundation brand - comes in a wide range of colours

for every shade of skin.

MOBILE FEATURE

 

Connecting customers with the perfect shade of foundation has never been easier - anytime, anywhere - through Virtual Try-On via the M·A·C mobile website.

Users can instantly swipe through 200+ shades with three easy steps including the use of their live

front-facing camera on their mobile smart phone. This feature matches the user with the shade and line of foundation best suited for them.

01- B

SPIRIT OF MAC

FOUNDATION

 

StudioFix is a collection of highly effective professional foundation that

is designed to perfectly match a wide range of skin tones. Formulated to photograph well, these products

lean on the integrity of it product

line. Through the company's ability

to blend street savvy with glamorous style and panache, M·A·C honours individuality and self-expression above all else helping its fans / users showcase the best in version of themselves. 

01- C

MAC WEBSITE

 

The MAC website promotes and introduces Virtual Try-On to its customers / fans in various locations throughout the user-experience. Virtual Try-On is advertised in tandem with foundations and showcased on separate landing pages. On mobile, the user is directly connected to the

Virtual Try-On feature.

01- D

SOCIAL MEDIA

MARKETING

 

Posts on social media - especially Instagram - were used to introduce and promote MAC Virtual Try-On. These posts connect customers / fans who are familiar with MAC products with an innovative next step in their digital shopping experience. Sponsored posts were used to directly target those most suited for Foundation Virtual Try-On

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Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020