Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020

SWAROVSKI

ART DIRECTION / ENVIRONMENTAL DESIGN

05- A

POP-UP RETAIL SPACE + EXHIBIT GRAPHICS

 

In partnership with VMG Creative and Swarovski, a temporary retail space was created for Chelsea Market in New York City.  

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RETAIL

SPACE

 

Showcases various Swarovski crystal products whether jewelry, accessories, homeware, or fashion available for purchase.

CUSTOMER

INTERACTION

 

Helps visitors make Swarovski crystals their own by highlighting various design applications of Swarovski crystals.

RETROSPECTIVE

DISPLAY

 

Connects visitors with Swarovski's history and continued influence through partnerships with designers and brands. 

05- B

DETERMINING THE LOOK

 

Building on an understanding of the space and the goals of the client, a creative direction was determined. The look-and-feel of the visual display and environmental design needed be stay true to the legacy of Swarovski while translating the future goals of the brand.

MOOD BOARD

05- C

TRANSFORMING THE SPACE

 

A system of wall graphics was incorporated into all three sections of the space giving

a cohesive look-and- feel to the

pop-up shop.

NORTH-FACING VIEW - RETAIL LEVEL

NORTH-FACING VIEW - CUSTOMER INTERACTION & RETROSPECTIVE LEVEL

EAST-FACING VIEW - RETAIL LEVEL

WEST-FACING VIEW - RETAIL LEVEL

WEST-FACING VIEW - CUSTOMER INTERACTION LEVEL

EAST-FACING VIEW - RETROSPECTIVE DISPLAY

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