ART DIRECTION / BRANDING / WEB DESIGN
VISUAL IDENTITY + CREATIVE BRAND STRATEGY
In partnership with Suzanne Randolph of Suzanne Randolph Fine Arts and city-based travel concierge services, a visual identity and creative strategy was developed for a new venture called Alix.
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Alix provides comprehensive city guides highlighting the best in culture, services, and fine-dining.
Alix is an international membership of women who travel for business and leisure.
Alix hosts curated events and connects members with local concierge services.
UNDERSTANDING ALIX'S GOALS
Alix is a private women's members' club with partners across the world providing luxury travel services and exclusive one-of-a kind events. As a growing start-up, Alix needed to set itself apart in the crowded market of luxury travel and membership services. The design needed to aid the goals of the business.
CONNECTING MEMBER & CITY
Alix members access their services and benefits through the Alix website and mobile app. The website is easy to navigate and
lets members explore cities and reserve services by neighborhood
or general request.