Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020

ALIX

ART DIRECTION / BRANDING / WEB DESIGN

06- A

VISUAL IDENTITY + CREATIVE BRAND STRATEGY

 

In partnership with Suzanne Randolph of Suzanne Randolph Fine Arts and city-based travel concierge services, a visual identity and creative strategy was developed for a new venture called Alix. 

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EXPLORE

 

Alix provides comprehensive city guides highlighting the best in culture, services, and fine-dining.

CONNECT

 

Alix is an international membership of women who travel for business and leisure.  

REFRESH

 

Alix hosts curated events and connects members with local concierge services.

06- B

UNDERSTANDING ALIX'S GOALS

 

Alix is a private women's members' club with partners across the world providing luxury travel services and exclusive one-of-a kind events. As a growing start-up, Alix needed to set itself apart in the crowded market of luxury travel and membership services. The design needed to aid the goals of the business.

06- C

CONNECTING MEMBER & CITY

 

Alix members access their services and benefits through the Alix website and mobile app. The website is easy to navigate and

lets members explore cities and reserve services by neighborhood

or general request.

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