ART DIRECTION / DIGITAL / ENVIRONMENTAL
In partnership with Katra Film Series, brand identity for a new film series was developed based on the initiative of the #TimesUp movement.
Time's Up Film Series serves as a platform for women filmmakers worldwide to share their unique stories and cultural experiences with New York's diverse audience, while promoting diversity and strong female-lead driven content.
The mission is to celebrate women in leadership roles in the entertainment industry and promote and support opportunities for artistic and career growth through different workshops, panels and networking events.
The visual identity can be configured in countless ways. The brand language spotlights #TimesUp's emerging shift in the film industry. The branding is applied to print, environmental display, and screen.
The website highlights films in the series and provides resources for filmmakers to connect with other women in the industry.