ART DIRECTION / DIGITAL / SOCIAL MEDIA
In partnership with Advantage Marketing Partners, brand identity for a new marketing initiative was developed. The initiative consisted of a YouTube channel, social media outreach, and partnerships with brands in the beauty industry.
BeautifulU is a guide to all things beauty. From bold eyeshadows, to eye-catching highlight, trending skin care regimens, and go-to hair styles, our beauty experts cover it all. With a wide range of beauty enthusiasts, BeautifulU provides a diverse group of voices that embody what it means to be beautiful today.
Together, we inspire everyone to be the most beautiful you. BeautifulU is not only a group of beauty experts, but real users showcasing the best products on the market for all types of skin, hair, and styles. We provide beauty reviews for everyone.
The circles in the letters of the word “Beautiful” and the curve of the “U” were used to create a new branding symbol that could work as a profile image and branding symbol in the channel videos. The letters “B” and “U” are used to create a graphic mark the evokes the idea of a face with the “U” acting as the mouth, and the “b” circling one of the eyes. In most cases the symbol is to be used with an outer circle surrounding other graphic elements.
This branding concept a playful study of the shapes created by the letters in the name “Beautiful U”. The letter “U’ standing in place for the word “you” in the name presents an unique opportunity to use the shapes of the letters in new ways.
In this letter mark, the “U” is transformed into a graphic element that evokes the idea of an eyelid
The visual identity can be configured in countless ways. The brand language is playful & bright and does not directly evoke a gender stereotype. The branding is applied digitally in the form of a YouTube channel, an Instagram account, and Facebook page. BeautifulU highlights new and favorite product reviews by a diverse group of beauty experts.
Posts on social media especially Instagram are an effective method of promoting and increasing the reach of the YouTube channel videos. They give viewers a quick preview of the feel and mission of the channel and beauty network. BeautifulU partners with various brands to promote new products and services.