EVOLUTION_18

DIGITAL / SOCIAL MEDIA MARKETING

BRANDING + PACKAGING DESIGN : BOBBI BROWN TEAM

02- A

BEAUTY CAMPAIGN

 

In partnership with Bobbi Brown

and Advantage Marketing Partners,

visuals for a marketing campaign

were developed. The campaign strategy focused on social media outreach and partnerships with brands and influencers in the

beauty and health industries.

WELLNESS

 

Bobbi Brown’s lifelong philosophy has always been that beauty and confidence starts with what you

put inside your body. The launch

of her lifestyle-inspired wellness

line, EVOLUTION_18 by Bobbi Brown, is a natural extension of

her personal and brand's motto of  

"Beauty From the Inside Out" and 

a testament to her commitment 

to living a holistic lifestyle. 

WOMEN

 

In her continued effort to empower women, Bobbi is mainstreaming beauty ingestibles, making them accessible to all. After spending

25+ years talking to women about their health and wellness issues and challenges - and now as a certified health coach with the Institute for Integrative Nutrition - Bobbi Brown knows what women need to look

and feel their best.

02- B

BUILDING ON

THE PRODUCT LINE

 

EVOLUTION_18 is a collection of highly effective, simple formulas that are designed to target a wide range of beauty concerns. Formulated with clean, high-quality ingredients, these supplements have everything women need for a beauty boost from within. EVOLUTION_18 helps women achieve 

gorgeous skin, strong nails, and shinier hair. Bobbi Brown lays the foundation for beauty from within using these products and the accompanying lifestyle guide. 

02- C

CONNECTING THROUGH

SOCIAL MEDIA

 

Posts on social media, Instagram primarily, are an effective method of promoting and increasing the reach of the EVOLUTION_18.

These posts connect women who

are familiar with Bobbi Brown products with the next stage of Bobbi Brown's beauty program. EVOLUTION_18 partners with influencers to promote the

newest line of products. 

NEXT PROJECT

Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020