DIGITAL / SOCIAL MEDIA MARKETING
BRANDING + PACKAGING DESIGN : BOBBI BROWN TEAM
In partnership with Bobbi Brown
and Advantage Marketing Partners,
visuals for a marketing campaign
were developed. The campaign strategy focused on social media outreach and partnerships with brands and influencers in the
beauty and health industries.
Bobbi Brown’s lifelong philosophy has always been that beauty and confidence starts with what you
put inside your body. The launch
of her lifestyle-inspired wellness
line, EVOLUTION_18 by Bobbi Brown, is a natural extension of
her personal and brand's motto of
"Beauty From the Inside Out" and
a testament to her commitment
to living a holistic lifestyle.
In her continued effort to empower women, Bobbi is mainstreaming beauty ingestibles, making them accessible to all. After spending
25+ years talking to women about their health and wellness issues and challenges - and now as a certified health coach with the Institute for Integrative Nutrition - Bobbi Brown knows what women need to look
and feel their best.
THE PRODUCT LINE
EVOLUTION_18 is a collection of highly effective, simple formulas that are designed to target a wide range of beauty concerns. Formulated with clean, high-quality ingredients, these supplements have everything women need for a beauty boost from within. EVOLUTION_18 helps women achieve
gorgeous skin, strong nails, and shinier hair. Bobbi Brown lays the foundation for beauty from within using these products and the accompanying lifestyle guide.
Posts on social media, Instagram primarily, are an effective method of promoting and increasing the reach of the EVOLUTION_18.
These posts connect women who
are familiar with Bobbi Brown products with the next stage of Bobbi Brown's beauty program. EVOLUTION_18 partners with influencers to promote the
newest line of products.