EVOLUTION_18

DIGITAL / SOCIAL MEDIA MARKETING

BRANDING + PACKAGING DESIGN : BOBBI BROWN TEAM

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BEAUTY CAMPAIGN

 

In partnership with Bobbi Brown

and Advantage Marketing Partners,

visuals for a marketing campaign

were developed. The campaign strategy focused on social media outreach and partnerships with brands and influencers in the

beauty and health industries.

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WELLNESS

 

Bobbi Brown’s lifelong philosophy has always been that beauty and confidence starts with what you

put inside your body. The launch

of her lifestyle-inspired wellness

line, EVOLUTION_18 by Bobbi Brown, is a natural extension of

her personal and brand's motto of  

"Beauty From the Inside Out" and 

a testament to her commitment 

to living a holistic lifestyle. 

WOMEN

 

In her continued effort to empower women, Bobbi is mainstreaming beauty ingestibles, making them accessible to all. After spending

25+ years talking to women about their health and wellness issues and challenges - and now as a certified health coach with the Institute for Integrative Nutrition - Bobbi Brown knows what women need to look

and feel their best.

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BUILDING ON

THE PRODUCT LINE

 

EVOLUTION_18 is a collection of highly effective, simple formulas that are designed to target a wide range of beauty concerns. Formulated with clean, high-quality ingredients, these supplements have everything women need for a beauty boost from within. EVOLUTION_18 helps women achieve 

gorgeous skin, strong nails, and shinier hair. Bobbi Brown lays the foundation for beauty from within using these products and the accompanying lifestyle guide. 

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CONNECTING THROUGH

SOCIAL MEDIA

 

Posts on social media, Instagram primarily, are an effective method of promoting and increasing the reach of the EVOLUTION_18.

These posts connect women who

are familiar with Bobbi Brown products with the next stage of Bobbi Brown's beauty program. EVOLUTION_18 partners with influencers to promote the

newest line of products. 

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