FOUNDATION AR

ART DIRECTION / DIGITAL / SOCIAL

STUDIO FIX ART DIRECTION: MAC TEAM

01- A

DIGITAL INNOVATION

 

In partnership with the MAC Cosmetics Global Digital Innovation team, I created assets for a new international digital marketing campaign. The campaign focused

on introducing a new and innovative feature of the MAC Cosmetics mobile website.

MAC FOUNDATION


M·A·C has established itself as

the ultimate colour authority by

basing their approach to makeup

on artistry and chic utility

M·A·C continues to celebrate 

diversity and individuality by promoting a mantra and ethos of 

"All Ages, All Races, All Genders". Their foundation - America's #1 pressed powder foundation brand - comes in a wide range of colours

for every shade of skin.

MOBILE FEATURE

 

Connecting users & fans with the perfect shade of foundation has never been easier - anytime, anywhere - through Virtual Try-On via the M·A·C mobile website.

Users can instantly swipe through 200+ shades with three easy steps including the use of their live

front-facing camera on their mobile smart phone. This feature matches the user with the shade and line of foundation best suited for them.

01- B

EXPRESSING THE

SPIRIT OF MAC

FOUNDATION

 

StudioFix is a collection of highly effective professional foundation that

is designed to perfectly match a wide range of skin tones. Formulated to photograph well, these products

lean on the integrity of it product

line. Through the company's ability

to blend street savvy with glamorous style and panache, M·A·C honours individuality and self-expression above all else helping its fans / users showcase the best in version of themselves. 

01- C

SHOWCASING A NEW DIGITAL EXPERIENCE

 

The MAC website introduces

and promotes Virtual Try-On to

its customers / fans through its

own unique landing page.

01- D

ADAPTING ONLINE TO MOBILE DEVICES

 

The Virtual Try-On desktop landing page on the MAC website was adapted to mobile devices giving the user a similar interactive experience as well as connecting users to the Virtual Try-On feature that uses a front-facing mobile device camera.

01- E

ADVERTISING THROUGHOUT

THE WEBSITE

USER-EXPERIENCE

 

Virtual Try-On is also introduced 

and promoted in various

spots throughout the website

user-experience. Virtual Try-On

is shown in navigation toolbar

drop-down menus and in tandem with foundations as well as on 

foundation collection / 

product line landing pages.

NEXT PROJECT

Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020