SWAROVSKI

ART DIRECTION / ENVIRONMENTAL DESIGN

LOGO DESIGN: SWAROVSKI TEAM

06- A

POP-UP RETAIL SPACE + EXHIBIT GRAPHICS

 

In partnership with VMG Creative and Swarovski, a temporary retail space was created for Chelsea Market in New York City.  

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RETAIL

SPACE

 

Showcases various Swarovski

crystal products whether jewelry, accessories, homeware, or fashion available for purchase.

CUSTOMER

INTERACTION

 

Helps visitors make Swarovski crystals their own by highlighting various design applications

of Swarovski crystals.

RETROSPECTIVE

DISPLAY

 

Connects visitors with Swarovski's history and continued influence through partnerships with

designers and brands. 

06- B

DETERMINING THE LOOK

 

Building on an understanding of

the space and the goals of the client,

a creative direction was determined. The look-and-feel of the visual display and environmental design needed be stay true to the legacy

of Swarovski while translating the future goals of the brand.

MOOD BOARD

06- C

TRANSFORMING THE SPACE

 

A system of wall graphics was incorporated into all

three sections of the space.

NORTH-FACING VIEW - RETAIL LEVEL

NORTH-FACING VIEW - CUSTOMER INTERACTION & RETROSPECTIVE LEVEL

EAST-FACING VIEW - RETAIL LEVEL

WEST-FACING VIEW - RETAIL LEVEL

WEST-FACING VIEW - CUSTOMER INTERACTION LEVEL

EAST-FACING VIEW - RETROSPECTIVE DISPLAY

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Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020