ART DIRECTION / ENVIRONMENTAL DESIGN
LOGO DESIGN: SWAROVSKI TEAM
POP-UP RETAIL SPACE + EXHIBIT GRAPHICS
In partnership with VMG Creative and Swarovski, a temporary retail space was created for Chelsea Market in New York City.
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Showcases various Swarovski
crystal products whether jewelry, accessories, homeware, or fashion available for purchase.
Helps visitors make Swarovski crystals their own by highlighting various design applications
of Swarovski crystals.
Connects visitors with Swarovski's history and continued influence through partnerships with
designers and brands.
DETERMINING THE LOOK
Building on an understanding of
the space and the goals of the client,
a creative direction was determined. The look-and-feel of the visual display and environmental design needed be stay true to the legacy
of Swarovski while translating the future goals of the brand.
TRANSFORMING THE SPACE
A system of wall graphics was incorporated into all
three sections of the space.
NORTH-FACING VIEW - RETAIL LEVEL
NORTH-FACING VIEW - CUSTOMER INTERACTION & RETROSPECTIVE LEVEL
EAST-FACING VIEW - RETAIL LEVEL
WEST-FACING VIEW - RETAIL LEVEL
WEST-FACING VIEW - CUSTOMER INTERACTION LEVEL
EAST-FACING VIEW - RETROSPECTIVE DISPLAY