Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020

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01- A

FILM SERIES +

EVENT GRAPHICS

 

In partnership with Katra Film Series, brand identity for a new film series, Time's Up Film Series, was developed as well as event graphics for an opening festival.  

#TIMESUP

ART DIRECTION / BRANDING 

AUDIENCES

 

Time's Up Film Series serves as a platform for women filmmakers worldwide to share their unique stories and cultural experiences with New York's diverse audience, while promoting diversity and strong female-lead driven content. 

FILMMAKERS

 

The mission is to celebrate women in leadership roles in the entertainment industry and promote and support opportunities for artistic and career growth through different workshops, panels and networking events. 

01- B

DETERMINING THE LOOK

 

TIme's Up Film Series aims to

inspire and celebrate female filmmakers and help create

change in the industry. Inspired

by the #TimesUp movement, the visual identity needed invoke the revolutionary, boundary-breaking goals of the series. 

LOGO / WORDMARK

COLORS

FONTS

01- C

TIMES UP FILM FESTIVAL + AWARD GRAPHICS

 

The visual identity can be configured in countless ways. The brand language spotlights the coming shift in the film industry. The branding is applied in a variety of ways whether print or screen.

 

POETRY

ART DIRECTION / UX DESIGN

02- A

DIGITAL ANTHOLOGY

 

A website was created to exhibit a collection of poems and succession of photographs in tandem. 

POETRY

 

Five poems by the poet Rodney Jones are shown on individual pages through the website.

PHOTOGRAPHY

 

Five photographs provide introduction and further understanding for the poems. 

 

SWAROVSKI

ART DIRECTION / 3D DESIGN

03- A

POP-UP RETAIL SPACE + EXHIBIT GRAPHICS

 

In partnership with VMG Creative and Swarovski, a temporary retail space was created for Chelsea Market in New York City.  

RETAIL

SPACE

 

Showcases various Swarovski crystal products whether jewelry, accessories, homeware, or fashion available for purchase.

CUSTOMER

INTERACTION

 

Helps visitors make Swarovski crystals their own by highlighting various design applications of Swarovski crystals.

RETROSPECTIVE

DISPLAY

 

Connects visitors with Swarovski's history and continued influence through partnerships with designers and brands. 

MOOD BOARD

NORTH-FACING VIEW - FRONT LEVEL

NORTH-FACING VIEW - BACK LEVEL

WEST-FACING VIEW - RETAIL SPACE

EAST-FACING VIEW - RETAIL SPACE

WEST-FACING VIEW - CONSUMER INTERACTION

SOUTHEAST-FACING VIEW - RETROSPECTIVE DISPLAY

NORTHEAST-FACING VIEW - RETROSPECTIVE DISPLAY

 

ALIX

ART DIRECTION / BRANDING / WEB DESIGN

04- A

VISUAL IDENTITY + CREATIVE BRAND STRATEGY

 

In partnership with Suzanne Randolph of Suzanne Randolph Fine Arts and various city-based travel concierge services, a visual identity and creative strategy was developed for a new venture called Alix. 

EXPLORE

 

Alix provides comprehensive city guides highlighting the best in culture, services, and fine-dining.

CONNECT

 

Alix is an international membership of women who travel for business and leisure.  

REFRESH

 

Alix hosts curated events and connects members with local concierge services.

04- B

DETERMINING THE LOOK

 

ALIX is a private women-focused members' club with partners across the globe providing luxury travel services and exclusive one-of-a kind events. The brand identity had to invoke the feeling of luxury, grace, and trust.

BRAND COLORS

BRAND COLORS

BRAND SUITE

04- C

UNDERSTANDING THE BUSINESS

 

ALIX is a growing start-up which needs to set itself apart in the crowded market of luxury travel and global professional membership services. Successful development of Alix depends on careful planning and communication between departments and partners.

COMPETITIVE ADVANTAGE

ROLL-OUT PLAN

MEMBER EXPERIENCE

04- D

CONNECTING USER + CITY

 

ALIX members access their services and benefits through the Alix website. The website is easy to navigate and lets users explore cities and reserve services by neighborhood or general request.

 

COURTS

ART DIRECTION / PRINT DESIGN / WEB DESIGN

05- A

ART BOOK + PORTFOLIO WEBSITE

 

A series of photographs entitled Courts, by artist Ward Roberts

are exhibited with curatorial commentary in an art book and portfolio website. 

ART BOOK

 

A print book / magazine showcases the photography series with extended curatorial commentary.

WEBSITE

 

The portfolio website gives viewers a method of access to the entire series of photographs.

05- B

CREATING A PRINT LAYOUT

 

The reader is led through the photography series through pairs of photographs on each spread. Each individual page and spread is unique building on the distinct composition of each photograph.

05- C

EXPLORING THE COLLECTION

 

The website gives audiences access to the complete series through a  digital archive solely designed for Ward Robert's Courts. The aesthetic of the archive builds on the distinctive style of the series.  

 

GIVENCHY

3D DESIGN

06- A

FRAGRANCE DISPLAY

 

In partnership with Visual Marketing Partners and Givenchy, 3D renderings were created using  Solidworks, Rhino, Keyshot, and Photoshop for Givenchy displays featuring Dahlia Divin fragrance.

WINDOW

 

Visuals from the latest Dahlia Divin photo / video campaign were translated into a 3D window display through choice of material and scale.

TABLE-TOP

 

Dahlia Divin was showcased in-store through table-top displays featuring two size bottles with framed visuals from the latest campaign.

 

COLUMBUS

GRAPHIC DESIGN

07- A

INFORMATION

GRAPHIC

 

In partnership with the National Weather Service and the Design Department of the Ohio State University, an information graphic was created illustrating weather trends in the Columbus OH area.

TEMPERATURE

 

Average range of temperatures

per month is illustrated showing average temperature, average high / low temperature,

and highest / lowest recored temperatures. Amount of days per month within a certain range of temperatures is shown as well.

CLOUD COVER

 

Percentage of days per month with cloud-cover (clear / partly-cloudly /cloudy) is illustrated while also showing the percentage of days with a possibility of sunshine vs rain.

PRECIPITATION

 

Average precipitation per month

is illustrated in units of inches

as well as average snowfall per month in units of inches.  

 

TORY BURCH

ART DIRECTION / 3D DESIGN

07- A

INFORMATION

GRAPHIC

 

In partnership with Visual Marketing Partners and Tory Burch, a temporary environment was created to showcase the latest line of swimwear and swim accessories at Miami Swim Week at the Miami Beach Convention Center. The trade-show booth translated the aesthetic of the Tory Burch brand providing a new application appropriate for the venue and the season.

USABILITY

 

The booth needed to be easy to construct on site and allow

seamless flow of attendee traffic

BRAND

 

The booth's appearance matched

the defined visual language of

the Tory Burch brand.

08- B

DETERMINING THE LOOK

 

Mood boards were created to define the aesthetic of the brand that would be translated into the trade-show environment.

THE SPIRIT

DISTINCTIVE STYLE    |    CULTURED COMFORT    |    RELAXED ENTHUSIASM

THE WOMAN

EFFORTLESS GLAMOUR   |   INTELLECTUALLY INDEPENDENT   |  IMPECCABLY DISHEVELED

THE PLACE

OLD-WORLD CHARM   |   ARTISANAL QUALITY   |  PEACEFUL ALLURE

08- C

TRANSFORMING THE VENUE

 

Tory Burch annually takes part in Miami's SwimShow to showcase their latest line of swimwear. It is the largest international tradeshow for swimwear and swim accessories.

THE VENUE

08- C

CREATING AN ENVIRONMENT

 

The final direction of the design incorporated materials reminiscent of Tory Burch's stores with a focus on their beach collection. The walls

of the booth were built in panels.

One side of the booth was brought inward two feet to make room for

a hidden lockbox.

MATERIALS

FLOORPLAN

FINAL DIRECTION