top of page
01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
01 Poetry
POETRY
ART DIRECTION / UX DESIGN
01- A
DIGITAL
ANTHOLOGY
A website was created to exhibit a collection of poems and succession of photographs in tandem.
POETRY
Five poems by the poet Rodney Jones are shown on individual pages through the website.
PHOTOGRAPHY
Five photographs provide introduction and further understanding for the poems.
02 Swarovski
SWAROVSKI
ART DIRECTION / 3D DESIGN
02- A
POP-UP RETAIL SPACE + EXHIBIT GRAPHICS
In partnership with VMG Creative and Swarovski, a temporary retail space was created for Chelsea Market in New York City.
RETAIL
SPACE
Showcases various Swarovski crystal products whether jewelry, accessories, homeware, or fashion available for purchase.
CUSTOMER
INTERACTION
Helps visitors make Swarovski crystals their own by highlighting various design applications of Swarovski crystals.
RETROSPECTIVE
DISPLAY
Connects visitors with Swarovski's history and continued influence through partnerships with designers and brands.
MOOD BOARD
POP-UP STORE DISPLAY + GRAPHICS
RETAIL
CUSTOMER INTERACTION
RETROSPECTIVE
03 ALIX
ALIX
ART DIRECTION / WEB DESIGN
03- A
VISUAL IDENTITY + CREATIVE BRAND STRATEGY
In partnership with Suzanne Randolph of Suzanne Randolph Fine Arts and various city-based travel concierge services, a visual identity and creative strategy was developed for a new venture called Alix.
EXPLORE
Alix provides comprehensive city guides highlighting the best in culture, services, and fine-dining.
CONNECT
Alix is an international membership of women who travel for business and leisure.
REFRESH
Alix hosts curated events and connects members with local concierge services.
03- B
UNDERSTANDING THE BUSINESS
Alix is a growing start-up which needs to set itself apart in the crowded market of luxury travel and global professional membership services. Successful development of Alix depends on careful planning and communication between departments and partners.
COMPETITIVE ADVANTAGE
ROLL-OUT PLAN
MEMBER EXPERIENCE
03- C
CONNECTING USER + CITY
Alix members access their services and benefits through the Alix website. The website is easy to navigate and lets users explore cities and reserve services by neighborhood or general request.
WEBSITE
APP
BANNER AD
04 Courts
COURTS
ART DIRECTION / GRAPHIC DESIGN / WEB DESIGN
03- A
PHOTOGRAPHY
BOOK / MAGAZINE + PORTFOLIO WEBSITE
A book / magazine and website was created to exhibit the series of photographs entitled "Courts"by artist Ward Roberts .
A print book / magazine showcases the photography series with extended curatorial commentary.
WEBSITE
The portfolio website gives viewers a method of access to the entire series of photographs.
WEBSITE
05 Givenchy
GIVENCHY
3D DESIGN
05 - A
FRAGRANCE
DISPLAY
In partnership with Visual Marketing Partners and Givenchy, 3D renderings were created using Solidworks, Rhino, Keyshot, and Photoshop for Givenchy displays featuring Dahlia Divin fragrance.
WINDOW
Visuals from the latest Dahlia Divin photo / video campaign were translated into a 3D window display through choice of material and scale.
TABLE-TOP
Dahlia Divin was showcased in-store through table-top displays featuring two size bottles with framed visuals from the latest campaign.
06 Columbus
COLUMBUS
GRAPHIC DESIGN
06 - A
WEATHER
INFORMATION
GRAPHIC
In partnership with the National Weather Service and the Design Department of the Ohio State University, an information graphic was created illustrating weather trends in the Columbus OH area.
TEMPERATURE
Average range of temperatures per month is illustrated showing average temperature, average high / low temperature, and highest / lowest recored temperatures. Amount of days per month within a certain range of temperatures is shown as well.
CLOUD COVER
Percentage of days per month with cloud-cover (clear / partly-cloudly /cloudy) is illustrated while also showing the percentage of days with a possibility of sunshine vs rain.
PRECIPITATION
Average precipitation per month is illustrated in units of inches
as well as average snowfall
per month in units of inches.
07 Tory Burch
TORY BURCH
ART DIRECTION / 3D DESIGN
07- A
TRADE-SHOW
RETAIL BOOTH
In partnership with Visual Marketing Partners and Tory Burch, a temporary environment was
created to showcase the latest line of swimwear and swim accessories at Miami Swim Week at the Miami Beach Convention Center. The trade-show booth translated the aesthetic of the Tory Burch brand providing a new application appropriate for the venue and the season.
USABILITY
The booth needed to be easy to construct on site and allow seamless flow of attendee traffic.
BRAND
The booth's appearance matched the defined visual language of the Tory Burch brand.
EFFICIENCY
Staying within budget through choice of material was essential to the success of the project.
MOOD BOARDS
THE SPIRIT
DISTINCTIVE STYLE | CULTURED COMFORT | RELAXED ENTHUSIASM
THE WOMAN
EFFORTLESS GLAMOUR | INTELLECTUALLY INDEPENDENT | IMPECCABLY DISHEVELED
THE PLACE
OLD-WORLD CHARM | ARTISANAL QUALITY | PEACEFUL ALLURE
MATERIALS
07- B
TRANSFORMING THE VENUE
Tory Burch annually takes part in Miami's SwimShow to showcase their latest line of swimwear. It is the largest international tradeshow for swimwear and swim accessories.
THE VENUE
FINAL DIRECTION
bottom of page