Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020

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POETRY

ART DIRECTION / UX DESIGN

01- A

DIGITAL

ANTHOLOGY

 

A website was created to exhibit a collection of poems and succession of photographs in tandem.

POETRY

 

Five poems by the poet Rodney Jones are shown on individual pages through the website. 

PHOTOGRAPHY

 

Five photographs provide introduction and further understanding for the poems.

 

SWAROVSKI

ART DIRECTION / 3D DESIGN

02- A

POP-UP RETAIL SPACE + EXHIBIT GRAPHICS

 

In partnership with VMG Creative and Swarovski, a temporary retail space was created for Chelsea Market in New York City. 

RETAIL

SPACE

 

Showcases various Swarovski crystal products whether jewelry, accessories, homeware, or fashion available for purchase.

CUSTOMER

INTERACTION

 

Helps visitors make Swarovski crystals their own by highlighting various design applications of Swarovski crystals.

RETROSPECTIVE

DISPLAY

 

Connects visitors with Swarovski's history and continued influence through partnerships with designers and brands.

MOOD BOARD

POP-UP STORE DISPLAY + GRAPHICS

RETAIL

CUSTOMER INTERACTION

RETROSPECTIVE

 

ALIX

ART DIRECTION / WEB DESIGN

03- A

VISUAL IDENTITY + CREATIVE BRAND STRATEGY

 

In partnership with Suzanne Randolph of Suzanne Randolph Fine Arts and various city-based travel concierge services, a visual identity and creative strategy was developed for a new venture called Alix.

EXPLORE

 

Alix provides comprehensive city guides highlighting the best in culture, services, and fine-dining.

CONNECT

 

Alix is an international membership of women who travel for business and leisure.  

REFRESH

 

Alix hosts curated events and connects members with local concierge services.

03- B

UNDERSTANDING THE BUSINESS

 

Alix is a growing start-up which needs to set itself apart in the crowded market of luxury travel and global professional membership services. Successful development of Alix depends on careful planning and communication between departments and partners.

COMPETITIVE ADVANTAGE

ROLL-OUT PLAN

MEMBER EXPERIENCE

03- C

CONNECTING USER + CITY

 

Alix members access their services and benefits through the Alix website. The website is easy to navigate and lets users explore cities and reserve services by neighborhood or general request.

WEBSITE

APP

BANNER AD

 

COURTS

ART DIRECTION / GRAPHIC DESIGN / WEB DESIGN

03- A

PHOTOGRAPHY

BOOK / MAGAZINE + PORTFOLIO WEBSITE

 

A book / magazine and website was created to exhibit the series of photographs entitled "Courts"by artist Ward Roberts . 

PRINT

 

A print book / magazine showcases the photography series with extended curatorial commentary. 

WEBSITE

 

The portfolio website gives viewers a method of access to the entire series of photographs. 

PRINT

WEBSITE

 

GIVENCHY

3D DESIGN

05 - A

FRAGRANCE

DISPLAY

 

In partnership with Visual Marketing Partners and Givenchy, 3D renderings were created using  Solidworks, Rhino, Keyshot, and Photoshop for Givenchy displays featuring Dahlia Divin fragrance.

WINDOW

 

Visuals from the latest Dahlia Divin photo / video campaign were translated into a 3D window display through choice of material and scale.

TABLE-TOP

 

Dahlia Divin was showcased in-store through table-top displays featuring two size bottles with framed visuals from the latest campaign.  

 

COLUMBUS

GRAPHIC DESIGN

06 - A

WEATHER

INFORMATION

GRAPHIC

 

In partnership with the National Weather Service and the Design Department of the Ohio State University, an information graphic was created illustrating weather trends in the Columbus OH area.

TEMPERATURE

 

Average range of temperatures per month is illustrated showing average temperature, average high / low temperature, and highest / lowest recored temperatures. Amount of days per month within a certain range of temperatures is shown as well. 

CLOUD COVER

 

Percentage of days per month with cloud-cover (clear / partly-cloudly /cloudy) is illustrated while also showing the percentage of days with a possibility of sunshine vs rain.

PRECIPITATION

 

Average precipitation per month is illustrated in units of inches

as well as average snowfall

per month in units of inches.

 

TORY BURCH

ART DIRECTION / 3D DESIGN

07- A

TRADE-SHOW

RETAIL BOOTH

 

In partnership with Visual Marketing Partners and Tory Burch, a temporary environment was

created to showcase the latest line of swimwear and swim accessories at Miami Swim Week at the Miami Beach Convention Center. The trade-show booth translated the aesthetic of the Tory Burch brand providing a new application appropriate for the venue and the season. 

USABILITY

 

The booth needed to be easy to construct on site and allow seamless flow of attendee traffic. 

BRAND

 

The booth's appearance matched the defined visual language of the Tory Burch brand.

EFFICIENCY

 

Staying within budget through choice of material was essential to the success of the project. 

MOOD BOARDS

THE SPIRIT

DISTINCTIVE STYLE    |    CULTURED COMFORT    |    RELAXED ENTHUSIASM

THE WOMAN

EFFORTLESS GLAMOUR   |   INTELLECTUALLY INDEPENDENT   |  IMPECCABLY DISHEVELED

THE PLACE

OLD-WORLD CHARM   |   ARTISANAL QUALITY   |  PEACEFUL ALLURE

MATERIALS

07- B

TRANSFORMING THE VENUE

 

Tory Burch annually takes part in Miami's SwimShow to showcase their latest line of swimwear. It is the largest international tradeshow for swimwear and swim accessories.

THE VENUE

FINAL DIRECTION