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ART DIRECTION / UX DESIGN
A website was created to exhibit a collection of poems and succession of photographs in tandem.
Five poems by the poet Rodney Jones are shown on individual pages through the website.
Five photographs provide introduction and further understanding for the poems.
ART DIRECTION / 3D DESIGN
POP-UP RETAIL SPACE + EXHIBIT GRAPHICS
In partnership with VMG Creative and Swarovski, a temporary retail space was created for Chelsea Market in New York City.
Showcases various Swarovski crystal products whether jewelry, accessories, homeware, or fashion available for purchase.
Helps visitors make Swarovski crystals their own by highlighting various design applications of Swarovski crystals.
Connects visitors with Swarovski's history and continued influence through partnerships with designers and brands.
POP-UP STORE DISPLAY + GRAPHICS
ART DIRECTION / WEB DESIGN
VISUAL IDENTITY + CREATIVE BRAND STRATEGY
In partnership with Suzanne Randolph of Suzanne Randolph Fine Arts and various city-based travel concierge services, a visual identity and creative strategy was developed for a new venture called Alix.
Alix provides comprehensive city guides highlighting the best in culture, services, and fine-dining.
Alix is an international membership of women who travel for business and leisure.
Alix hosts curated events and connects members with local concierge services.
UNDERSTANDING THE BUSINESS
Alix is a growing start-up which needs to set itself apart in the crowded market of luxury travel and global professional membership services. Successful development of Alix depends on careful planning and communication between departments and partners.
CONNECTING USER + CITY
Alix members access their services and benefits through the Alix website. The website is easy to navigate and lets users explore cities and reserve services by neighborhood or general request.
ART DIRECTION / GRAPHIC DESIGN / WEB DESIGN
BOOK / MAGAZINE + PORTFOLIO WEBSITE
A book / magazine and website was created to exhibit the series of photographs entitled "Courts"by artist Ward Roberts .
A print book / magazine showcases the photography series with extended curatorial commentary.
The portfolio website gives viewers a method of access to the entire series of photographs.
05 - A
In partnership with Visual Marketing Partners and Givenchy, 3D renderings were created using Solidworks, Rhino, Keyshot, and Photoshop for Givenchy displays featuring Dahlia Divin fragrance.
Visuals from the latest Dahlia Divin photo / video campaign were translated into a 3D window display through choice of material and scale.
Dahlia Divin was showcased in-store through table-top displays featuring two size bottles with framed visuals from the latest campaign.
06 - A
In partnership with the National Weather Service and the Design Department of the Ohio State University, an information graphic was created illustrating weather trends in the Columbus OH area.
Average range of temperatures per month is illustrated showing average temperature, average high / low temperature, and highest / lowest recored temperatures. Amount of days per month within a certain range of temperatures is shown as well.
Percentage of days per month with cloud-cover (clear / partly-cloudly /cloudy) is illustrated while also showing the percentage of days with a possibility of sunshine vs rain.
Average precipitation per month is illustrated in units of inches
as well as average snowfall
per month in units of inches.
ART DIRECTION / 3D DESIGN
In partnership with Visual Marketing Partners and Tory Burch, a temporary environment was
created to showcase the latest line of swimwear and swim accessories at Miami Swim Week at the Miami Beach Convention Center. The trade-show booth translated the aesthetic of the Tory Burch brand providing a new application appropriate for the venue and the season.
The booth needed to be easy to construct on site and allow seamless flow of attendee traffic.
The booth's appearance matched the defined visual language of the Tory Burch brand.
Staying within budget through choice of material was essential to the success of the project.
DISTINCTIVE STYLE | CULTURED COMFORT | RELAXED ENTHUSIASM
EFFORTLESS GLAMOUR | INTELLECTUALLY INDEPENDENT | IMPECCABLY DISHEVELED
OLD-WORLD CHARM | ARTISANAL QUALITY | PEACEFUL ALLURE
TRANSFORMING THE VENUE
Tory Burch annually takes part in Miami's SwimShow to showcase their latest line of swimwear. It is the largest international tradeshow for swimwear and swim accessories.