FLOWERS OF TAIPEI

ART DIRECTION / VISUAL DESIGN

02- A

DOCUMENTARY

 

In partnership with various film festivals and their alumni filmmakers, new branding and visual design for the documentary "Flowers of Taipei" was developed for an anniversary screening and discussion. 

NEW

AUDIENCES

 

The film sets out to introduce and explain the origins of Taiwanese New Cinema and its lasting effects on filmmaking and the world's understanding of life in Taiwan.

PARTNER

FILM FESTIVALS

 

The film celebrates the artistic achievement of this group of Asian directors and their unique place in filmmaking history. The film invites other filmmakers to build on the stylistic movement. 

02- B

EXISTING

DOCUMENTARY

 

"Flowers of Taipei" travels from Europe to Latin America to Asia interviewing artists and filmmakers about the lasting effect of Taiwanese New Cinema. This movement is often compared stylistically to films of the Italian Neorealism movement. Emphasis on realism was enhanced by innovative narrative techniques. 

02- C

UNDERSTANDING

TAIWANESE

NEW CINEMA

 

In 1982 a small group of Taiwanese filmmakers set out to reinvent Asian cinema. Characterized by realistic, down-to-earth, sympathetic portrayals of Taiwanese life, these films sought to portray genuine stories of people living in urban and rural Taiwan. 

02- D

CONNECTING

AUDIENCES

 

The film is available to US audiences outside film festival screenings through Amazon's streaming services. The visual design of the poster needed to function primarily as a digital asset that represented the film online to international audiences. The poster was also used on Asian streaming services. 

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Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2020