FLOWERS OF TAIPEI
ART DIRECTION / VISUAL DESIGN
In partnership with various film festivals and their alumni filmmakers, new branding and visual design for the documentary "Flowers of Taipei" was developed for an anniversary screening and discussion.
The film sets out to introduce and explain the origins of Taiwanese New Cinema and its lasting effects on filmmaking and the world's understanding of life in Taiwan.
The film celebrates the artistic achievement of this group of Asian directors and their unique place in filmmaking history. The film invites other filmmakers to build on the stylistic movement.
"Flowers of Taipei" travels from Europe to Latin America to Asia interviewing artists and filmmakers about the lasting effect of Taiwanese New Cinema. This movement is often compared stylistically to films of the Italian Neorealism movement. Emphasis on realism was enhanced by innovative narrative techniques.
In 1982 a small group of Taiwanese filmmakers set out to reinvent Asian cinema. Characterized by realistic, down-to-earth, sympathetic portrayals of Taiwanese life, these films sought to portray genuine stories of people living in urban and rural Taiwan.
The film is available to US audiences outside film festival screenings through Amazon's streaming services. The visual design of the poster needed to function primarily as a digital asset that represented the film online to international audiences. The poster was also used on Asian streaming services.