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01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
HARRIS REED
E-COMMERCE / UX DESIGN / DIGITAL MARKETING
ART DIRECTION: HARRIS REED & M•A•C TEAM
03 - A
DIGITAL OUTREACH
In partnership with the M•A•C Cosmetics Global Digital Innovation team, I created landing pages and
emails for the launch of a new global collection. The product collection is
a collaboration between M•A•C Cosmetics and the up-and-coming fashion designer Harris Reed.
HARRIS REED
With the spirit of a revolutionary and enlightenment of a visionary, the
Harris Reed brand and the designer's personal identity are best described
- in Harris Reed's own words - as "Romanticism Gone Nonbinary".
It is a celebration of gender-fluidity
and unapologetic self-expression. Through a "palatial and theatrical" kaleidoscopic lens, Harris Reed gives
culture a redefining new voice.
M•A•C COSMETICS
Since its inception in 1984,
M·A·C has prided itself as a champion of inclusivity and acceptance. Following in the footsteps of a long history of gender-blurring campaigns
and spokespersons, the new collaboration continues this outlook by truly embodying M·A·C's commitment to being a beauty brand for "All Genders".
03 - B
UNDERSTANDING
THE COLLECTION:
FLUID FASHION
Gender-fluid fashion designer Harris Reed invites customers / fans to
express their individuality their way with this curated, limited-edition collection inspired by glam-rock romanticism. Soft, angelically Victorian pinks and glam-rock metallics were designed to be fluidly applied with fingertips to eyes, lips and face.
03 - C
INTRODUCING
M•A•C FANS TO
HARRIS REED
The Harris Reed Collection is showcased on the M•A•C website
on its own landing page featuring videos and links to shop for products. Building on the unique aesthetic of Harris Reed, the art direction is expanded to digital platforms and applications.
03 - D
ADAPTING THE
ONLINE USER-EXPERIENCE TO
MOBILE DEVICES
The Harris Reed Collection
landing page on the M•A•C
website is adapted to mobile
devices giving the user a
similar interactive experience
as the desktop version.
03 - D
CONTINUING RELATIONSHIPS
WITH CUSTOMERS
M•A•C loyalists and previous customers are given an exclusive preview and opportunity to shop the collection through launch emails.
Glam-Rock ON! M·A·C x Harris Reed is finally here.
Get hands-on with M·A·C x Harris Reed!
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