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HARRIS REED

E-COMMERCE / UX DESIGN / DIGITAL MARKETING

ART DIRECTION: HARRIS REED & MAC TEAM

04 - A
DIGITAL OUTREACH
 
In partnership with the MAC Cosmetics Global Digital Innovation teamI created landing pages and
emails for the launch of a new global collection. The product collection is
a collaboration between MAC Cosmetics and the up-and-coming fashion designer Harris Reed.

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HARRIS REED


With the spirit of a revolutionary and enlightenment of a visionary, the

Harris Reed brand and the designer's personal identity are best described

- in Harris Reed's own words - as "Romanticism Gone Nonbinary".

It is a celebration of gender-fluidity

and unapologetic self-expression. Through a "palatial and theatrical" kaleidoscopic lens, Harris Reed gives 

culture a redefining new voice.

MAC COSMETICS


Since its inception in 1984,

M·A·C has prided itself as a champion of inclusivity and acceptanceFollowing in the footsteps of a long history of gender-blurring campaigns

and spokespersons, the new collaboration continues this outlook by truly embodying M·A·C's commitment to being a beauty brand for "All Genders".

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04 - B
UNDERSTANDING
THE COLLECTION:
FLUID FASHION
 
Gender-fluid fashion designer Harris Reed invites customers / fans to
express their individuality their way with this curated, limited-edition collection inspired by glam-rock romanticism. Soft, angelically Victorian pinks and glam-rock metallics were designed to be fluidly applied with fingertips to eyes, lips and face.

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04 - C
INTRODUCING
MAC FANS TO
HARRIS REED
 
The Harris Reed Collection is showcased on the MAC website
on its own landing page featuring videos and links to shop for products. Building on the unique aesthetic of Harris Reed, the art direction is expanded to digital platforms and applications.

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04 - D
ADAPTING THE
ONLINE USER-EXPERIENCE TO
MOBILE DEVICES
 
The Harris Reed Collection
landing page on the MAC
website is adapted to mobile
devices giving the user a
similar interactive experience
as the desktop version. 

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04 - D
CONTINUING RELATIONSHIPS 
WITH CUSTOMERS
 
MAC loyalists and previous customers are given an exclusive preview and opportunity to shop the collection through launch emails.

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Glam-Rock ON! M·A·C x Harris Reed is finally here.

Get hands-on with M·A·C x Harris Reed!

NEXT PROJECT

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