MAC LIVE

DIGITAL

LAUNCHING IN SELECT GLOBAL MARKETS

01- A

LIVE VIDEO SHOPPING

 

In partnership with the MAC Cosmetics Global Digital Innovation team and Live-Shopping-Experience developers (Bambuser)I created landing pages and graphics for a digital feature of the MAC Cosmetics website. The feature connects viewers of live content directly to products featured in the live stream. 

BAMBUSER


Bambuser is an innovative live-stream add-on feature and has been hailed

as "the biggest thing to happen 

e-commerce since smart phones". This feature promotes products throughout a live-stream as the action happens. Audiences can "add-to-cart" without leaving the live-stream allowing viewers to never miss a second.

Artists can interact in real-time and

co-create with viewers by answering their questions and including them

in the conversation.

MAC COSMETICS


M·A·C values artistry above all else and leans on the skill and innovation of its makeup artists. Being on the fore-front of emerging makeup and beauty trends throughout the world is a priority for M·A·C and its team of artists. Live-stream interactions connects audiences directly to

artists and other viewers enriching the conversation. Audiences are connected directly to the M·A·C products and tools they need to achieve the perfect look.

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01- B

LIVE-STREAMING TRANSFORMED

 

Live- stream is no longer just a feature of social media, but a portal for brands  and artists to connect directly with their fans and audiences. Up-coming live-streams are featured on the desktop landing page as well as an archive of previous live-stream tutorials that showcase techniques and products under a number of categories. These archived videos can be accessed

on-demand with product links included. 

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01- C

ACCESSING

LIVE-STREAMS ANYTIME, ANYWHERE

 

Audiences can tune-in to live-streams on the mobile page as well as learn more about up-coming live-streams. Previous live-streams are available on-demand anytime, anywhere on the mobile landing page. This page directly mirrors the features of the desktop version.

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01- D

MERGING ONLINE SHOPPING WITH LIVE-STREAMING

 

"MAC Live" up-coming live-stream events are advertised throughout the online shopping experience of the MAC website. Previous live streams are also highlighted on related products' pages. 

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