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SWIMWEAR TRADESHOW BOOTH
In partnership with Visual Marketing Partners and the Tory Burch team,
a temporary environment was created to showcase the latest line
of swimwear and swim accessories
at Miami Swim Week at the Miami Beach Convention Center. The design of the trade-show booth kept in-mind the brand standard of the Tory Burch while creating a new, unique look-and-feel appropriate for the season and the venue.
BRANDING: TORY BURCH TEAM
The environment of the trade-
show booth fit the defined brand
aesthetic of the Tory Burch.
The trade-show booth's look-and-feel supported the swimwear
design of the current season.
The design of the trade-show
booth understands the needs
and requirements of the venue.
DETERMINING THE LOOK
Mood boards were created to
define the look-and-feel of the aesthetic that would be translated into the trade-show environment.
DISTINCTIVE STYLE | CULTURED COMFORT | RELAXED ENTHUSIASM
EFFORTLESS GLAMOUR | INTELLECTUALLY INDEPENDENT | IMPECCABLY DISHEVELED
OLD-WORLD CHARM | ARTISANAL QUALITY | PEACEFUL ALLURE
10 - C
CREATING AN ENVIRONMENT
The final design direction incorporated materials used in
Tory Burch's stores and materials seen in look-books / editorials of
the current and past collections.
The walls of the booth were built
in panels. One side of the booth
was brought inward two feet to make room for a hidden lockbox.
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