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DESIGNING SOLUTIONS

DRIVEN BY RESEARCH

RESEARCH

STRATEGY

DESIGN

ENGINEERING

MARKETING

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FIELD TEST
FIELD LAB

GRASSROOT ADVOCACY SUPPORT

AI, DATA + PRODUCT DESIGN
 
In partnership with Brown University as a Masters of Design Engineering thesis, I developed a data reporting system designed to address environmental pollution through a community-centered lens. Using a citizen science approach, the project aims to strengthen grassroots engagement and environmental accountability by supporting community-driven information ecosystems and civic storytelling.

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WAVE GUARD
ENERGY

EMERGENCY ENERGY GENERATION

GIS ANALYSIS DATA VISUALS
 
In collaboration with Brown University's Engineering and Sociology departments, I conducted a research sprint focused on emergency energy generation in flood-prone zones, emphasizing advancements in wave energy renewable technologies. Leveraging GIS (Geographic Information Systems), I developed methods to analyze integration strategies and assess societal needs for resilient energy solutions.

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MUSEUM OF  SCIENCE

MUSEUM EXHIBIT + RESEARCH

UX DESIGN + DATA VISUALS
 
In partnership with Berkman Klein Center for Internet & Society at Harvard University and the Boston's Museum of Science, I created digital environmental graphic displays for the Museum of Science special exhibits and "Rise Up" Weekend series of events. This display told the story of changing shorelines of the city of Boston from 1619 til now for the Museum of Science audience.

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PAYPAL
PAYMENTS

PAYMENT INTEGRATION

OMNICHANNEL MARKETING
 
In partnership with RAPP Agency, Snowland, and PayPalI created digital marketing assets and graphics for the PayPal website. These digital and 
in-personal assets promoted three innovative new features of PayPal for customers and small businesses: "Pay-In-4", QR Codes, and Cryptocurrency.

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MAC COSMETICS 
AUGMENTED
REALITY

FOUNDATION SHADE SKINTONE MATCHING

E-COMMERCE INTEGRATION
 
In partnership with the MAC Cosmetics Global Digital Innovation team, I created assets for a new international digital marketing campaign. The campaign focused on introducing a new and innovative feature of the MAC mobile website: Augmented Reality in a foundation shade finder.

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MAC COSMETICS
HARRIS REED

CUSTOM BEAUTY PRODUCT LINE

OMNICHANNEL MARKETING
 
In partnership with the MAC Cosmetics Global Digital Innovation team, I created landing pages and emails for the launch of a new global collection. This omnichannel marketing campaign was designed to ensure a consistent, seamless brand experience across multiple digital touchpoints.The product collection is a collaboration between MAC Cosmetics and the up-and-coming fashion designer Harris Reed.

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ALIX MEMBER
SERVICES

DIGITAL MEMBER SERVICES + CURATION

UX DESIGN + MARKETING
 
In partnership with Suzanne Randolph of Suzanne Randolph Fine Arts and various city-based partners, visual brand identity, digital design, and creative strategy were developed for a new venture called ALIX: a private women's members' club with partners across the world providing luxury travel services, safety featurues, and exclusive one-of-a kind events to connect members.

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WITNESS

PERSONAL SAFETY DEVICE

PRODUCT DESIGN SYSTEM
 
In partnership with The Ohio State University as a Bachelor of Science senior thesis, violent crime was researched through the methodology of Design Research. Potential situations in various stages of violent attack were examined, and the time shortly after an attack was identified as an underaddressed issue. The research process was supported by qualitative analysis methods, including user interviews and journey mapping. Design solutions were developed to aid the survivor(s) and authorities. Tools for building a case against criminals were created to reduce the occurence of repeat person-to-person crime offenders. 

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MAC LIVE - BAMBUSER

LIVE VIDEOSTREAM SHOPPING

E-COMMERCE INTEGRATION
 
In partnership with the M•A•C Cosmetics Global Digital Innovation team and Live-Shopping-Experience developers (Bambuser), I created landing pages and graphics for a digital feature of the M•A•C Cosmetics website. The feature connects viewers of live content directly to products in the live stream. This integration helped enhance the e-commerce strategy by blending real-time engagement with purchasing.

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EVOLUTION_18 
WELLNESS

MARKET RESEARCH + DIGITAL DESIGN

SOCIAL MEDIA OUTREACH
 
In collaboration with iconic makeup artist and wellness advocate Bobbi Brown, Evolution_18 by Bobbi Brown is a line of wellness-focused health supplements designed to nourish beauty from within. These products feature clean, high-quality ingredients that support overall health. With an emphasis on simplicity and effectiveness, Evolution_18 supplements fit into daily routines.

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DESIGNER + RESEARCHER

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Ⓒ ESTHER KRUPP DESIGN. ALL RIGHTS RESERVED. 2024

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