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ESTHER KRUPP
01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
01- A
FILM SERIES +
EVENT GRAPHICS
In partnership with Katra Film Series, brand identity for a new film series was developed.
FIELD TEST
FIELD LAB
DESIGN SYSTEM - AI + DIGITAL + PRODUCT + DATA
ENVIRONMENTAL REPORTING SYSTEM
In partnership with Brown University as a Masters of Design Engineering thesis, I developed an environmental reporting system focusing on methane and water pollution. Utilizing a "Citizen Science" methodology, the project combined digital and physical tools to empower community members to collect and share environmental data.
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WAVE GUARD
ENERGY
RESEARCH + MAP DISPLAYS + PRODUCT DESIGN
EMERGENCY ENERGY GENERATION
In collaboration with Brown University's Engineering and Sociology departments, I conducted a research sprint focused on emergency energy generation in flood-prone zones, emphasizing advancements in wave energy renewable technologies. Leveraging GIS (Geographic Information Systems), I developed methods to analyze integration strategies and assess societal needs for resilient energy solutions.
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BOSTON MUSEUM OF SCIENCE
DIGITAL + ENVIRONMENTAL DISPLAY
MUSEUM EXHIBIT & RESEARCH
In partnership with Berkman Klein Center for Internet & Society at Harvard University and the Boston's Museum of Science, I created digital environmental graphic displays for the Museum of Science special exhibits and "Rise Up" Weekend series of events. This display told the story of changing shorelines of the city of Boston from 1619 until now for the Museum of Science audience.
PAYPAL
PAYMENTS
DIGITAL + PRINT (IN-STORE) MARKETING
PAYMENT METHOD INTEGRATION
In partnership with RAPP Agency, Snowland, and PayPal, I created digital marketing assets and graphics for the PayPal website. These digital and in-personal assets promoted three innovative new features of PayPal for customers and small businesses: "Pay-In-4", QR Codes, and Cryptocurrency.
MAC COSMETICS
FOUNDATION AR
DIGITAL DISPLAY + E-COMMERCE INTEGRATION
SKINTONE FOUNDATION MATCHING
In partnership with the M•A•C Cosmetics Global Digital Innovation team, I created assets for a new international digital marketing campaign. The campaign focused on introducing a new and innovative feature of the M•A•C mobile website: Augmented Reality in a digital foundation shade finder.
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MAC COSMETICS
HARRIS REED
E-COMMERCE DIGITAL DISPLAY + MARKETING
GENDER-BENDING BEAUTY LINE
In partnership with the M•A•C Cosmetics Global Digital Innovation team, I created landing pages and emails for the launch of a new global collection. The product collection is
a collaboration between M•A•C Cosmetics and the up-and-coming fashion designer Harris Reed.
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ALIX MEMBER
SERVICES
DIGITAL MEMBER SERVICES + MARKETING
CURATED EVENTS + CONCIERGE
In partnership with Suzanne Randolph of Suzanne Randolph Fine Arts and various city-based partners, visual brand identity, digital design, and creative strategy were developed for a new venture called ALIX. ALIX is a private women's members' club with partners across the world providing luxury travel services, safety featurues, and exclusive one-of-a kind events to connect members with each other and the cities featured.
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WITNESS
DESIGN SYSTEM - DIGITAL + PRODUCT + DATA
PERSONAL SAFETY DEVICE
In partnership with The Ohio State University as a Bachelor of Science senior thesis, violent crime was researched through the methodology of Design Research. Potential situations in various stages of violent attack were examined, and the time shortly after an attack was identified as an underaddressed issue. Design solutions were developed to aid the survivor(s) and authorities. Tools for building a case against criminals were created to reduce the occurence of repeat person-to-person crime offenders.
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MAC LIVE - BAMBUSER
DIGITAL DISPLAY + E-COMMERCE INTEGRATION
LIVE VIDEOSTREAM SHOPPING
In partnership with the M•A•C Cosmetics Global Digital Innovation team and Live-Shopping-Experience developers (Bambuser), I created landing pages and graphics for a digital feature of the M•A•C Cosmetics website. The feature connects viewers of live content directly to products in the live stream.
EVOLUTION_18
WELLNESS
MARKET RESEARCH + DIGITAL DESIGN
SOCIAL MEDIA OUTREACH
In collaboration with iconic makeup artist and wellness advocate Bobbi Brown, Evolution_18 by Bobbi Brown is a line of wellness-focused health supplements designed to nourish beauty from within. These products feature clean, high-quality ingredients that support overall health. With an emphasis on simplicity and effectiveness, Evolution_18 supplements are easy to incorporate into daily routines.
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DESIGNER + RESEARCHER
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